FORT COLLINS, Colo. -- Steele's Markets here is drawing customers to its in-store bakeries -- and raising its total bakery sales -- with a new bake-off, European-style bread program. That wouldn't seem out of the ordinary if it were a different retailer, but Steele's has long been known in this market for the products, including breads, that it bakes from scratch at its central baking facility. Now, ironically, a bake-off program is not only boosting sales but enhancing the retailer's ...

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