KANSAS CITY, Kan. -- Balls Food Stores here launched three sushi bars on the same day -- and plunged into educating area consumers about the product via the evening news. The move attracted local news coverage, including an on-the-spot televised interview with a high-level chain executive at a sushi bar in Balls' latest Hen House unit. The most popular varieties of sushi are displayed in Balls stores in packs of six or eight, but the Long Beach, Calif.-based Advanced Fresh Concepts, which ...
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