BERKELEY, Calif. (FNS) -- Bananas may not be billboards, but they are being used to cross merchandise, co-promote and boost the total store ring in the supermarket. placed on 100 million clusters of Dole bananas. The only variation was a shift in the color of the on-banana stickers to red from last year's black. "Bananas are the No. 1 fresh fruit that goes with cereal. And cereal goes with milk," said Jeff Manning, executive director of the California Milk Processor Board here. The CMPB, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.