Data base marketing, with its promise of an individualized and perfectly tailored message for each worthy consumer, has electrified the business mainstream and given the term "household name" a new meaning. With a reported $160 billion in supermarket sales now being made by consumers flashing frequent shopper cards, efficient, targeted marketing through the retail store may finally be at hand. Quick access to household data is becoming available through retail chains across the country, ...

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Salary Survey 2015

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