LAKE BUENA VISTA, Fla. -- Bashas' Supermarkets expects to be plenty busy on the loyalty-card marketing front in 2004. The loyalty marketing plans of the privately held company, based in Chandler, Ariz., were delineated in great detail by Christie Frazier-Coleman, its vice president, sales promotions and customer loyalty, at a presentation at the recent GEMCON (Global Electronic Marketing Conference) 2003 here at Disney's Contemporary Resort. GEMCON, sponsored by Retail Systems Consulting, ...
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