CHANDLER, Ariz. -- Bashas' here recently extended a new section including high-end gift merchandise to 61 stores after a test program that resulted in 43% sales lifts, George Fiscus, vice president of general merchandise, told SN. The areas also have new greeting card lines, broader candle selections, extra party goods and party-favor items. "The size of our sales gains was surprising and gratifying," Fiscus said. "The key has been reinventing the department in the spirit of providing a ...
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