KANSAS CITY, Kan. -- Valu Merchandisers, the nonfood subsidiary of Associated Wholesale Grocers here, has developed a bath category merchandising scheme called "The Body Shop." The wholesaler introduced the concept to more than 750 attendees at a trade show in Overland Park, Kan. "We're trying to make it attractive, much like they make it in the bath and body shops at malls all over America," said Ken Nemeth, president of VMC, which services 860 stores. "And that has to do with baskets of ...
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