CHICAGO -- A retail veal promotion last fall brought in a $3 return for every dollar invested in the program, according to the veal committee of the Beef Industry Council here, organizers of the event. The six-week promotion, at King Kullen Grocery Co., Westbury, N.Y., Acme Markets, Malvern, Pa., and Jewel Food Stores, Melrose Park, Ill., consisted of a $150,000 radio campaign and in-store demos to heighten awareness of the uses of veal. The event centered on using the new industry slogan: ...
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