CHICAGO — The National Cattlemen's Beef Association has rounded up new food and beverage partners for cross promotions scheduled for supermarkets this year. The trade group's summer-grilling campaign will conduct a number of retail promotions with Samuel Adams beer and Edward's Frozen Pies, as well as the Wisconsin Milk Marketing Board, which will promote a selection of cheeses produced in the state. The groups represent new relationships for the NCBA. The Beef Checkoff Program will team ...
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