Four major beef industry groups have agreed to work together on a long-range plan to redirect and fine-tune beef marketing, production and merchandising programs. The move is an effort to regain sales lost to other protein items. "Before, we had four different plans and no common focus," said Earl Peterson, vice president of finance and administration for the National Cattlemen's Association, who is leading the committee working on the project. The groups are the Cattleman's Beef Board, ...

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