A pressing question for today's supermarket video buyers is, with all apologies to Shakespeare, to B or not to B? B movie, that is. B movies are widely defined as titles grossing under $20 million to $25 million at the box office. However, many gross significantly less than that, with a growing number going direct to video, sometimes with an intermediate showing on cable television. With more and more money and shelf space devoted to A titles and games, supermarket video departments have ...
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