SACRAMENTO, Calif. -- Bel Air Markets here used a package of hard-to-find Disney moratorium titles to promote the release of "Aristocats." The grand prize for a contest, which ended last month, was put together by dipping into a stockpile of Disney Masterpiece videos set aside when the titles came out, said Rick Ang, buyer at Video Mart here, which racks the video departments in 17 Bel Air supermarkets. "This was a promotion that we hope will stick in people's minds for quite a while, rather ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.