SACRAMENTO, Calif. -- Bel Air Markets is tapping the power of video promotions to build traffic during the summer season and combat increasing specialty store competition. Video has become a major event for the retailer, which has rental departments in all 17 stores and two freestanding specialty stores, said Rick Ang, director of video operations. Now with Blockbuster En-tertainment, Fort Lauderdale, Fla., and Hollywood Entertainment, Portland, Ore., expanding in Bel Air's market area, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.