LANDOVER, Md. -- Brand equity is no less a factor for prepaid telephone cards than it is for any other fast-moving consumer goods sold in retail stores. That message is now being carried to supermarket, convenience store and other retail accounts in six Eastern states by representatives of Bell Atlantic's Public and Operator Services division here. With a single-market test nearing completion in Washington, the company expects to be selling its branded prepaid phone cards to consumers in ...

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