Sell-through videos move dramatically better when displayed in the main part of the store rather than in the video department alone. But getting that prime real estate is still a challenge. Shrink, motivation of store personnel and cooperation from other departments are the biggest issues, said participants in SN's video roundtable. But shrink can often be controlled, while cross-promotions and a steady flow of sell-through programs help gain and keep floor space. "Another thing that will ...

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