Increasingly, retailers are realizing that their store brands, beyond being margin-boosters, can help them stand out from the competition. So developed are some retailers' own-brand products that they've become a destination rather than default purchase. This year's winners of the second Private Label Manufacturers Association's Salute to Excellence Food & Drink Awards testify to that evolution. Many of the 24 winners described in the following pages are items that don't necessarily ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.