The traditional supermarket is no longer all things to all people. From Safeway's Lifestyle stores to A&P's Food Basics, supermarket operators are leveraging the knowledge they have about their customers to create differentiated shopping destinations more precisely tailored to meet their specific needs. "I think what you are finding with retailers is that they understand they are caught in the middle: They aren't the discount guys, they are not the specialty guys, or the high-end guys, ...

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