CHICAGO -- In a society that's increasingly value-driven, traditional high-low price operators are costing themselves profits and failing to create a positive price impression. The solution is not to abandon the high-low strategy, but to retool it behind research, planning and new ideas, according to speakers at the Food Marketing Institute Show here. In a presentation called "Smart Pricing and Promotions: How High-Low Retailers Can Rebuild Their Declining Price Images," Josh Chernoff and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.