Thanks to technology, the best is yet to come for in-store coupons. ginning to enhance the effectiveness of these promotions. More importantly, they are resulting in new tactics to benefit retailers, manufacturers and consumers. In the future, said Richard George of Philadelphia-based St. Joseph's University, coupons will tie in more with shopping behavior. "For example, reward people who do certain kinds of things, and compensate people who do other kinds of things. It's going to get more ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.