At Beverages and More, Walnut Creek, Calif., gourmet private label products have taken on the role of festive indulgence, a profitable complement to the stores' primary focus on wine, spirits and beer. The beverage superstore currently operates 20 stores, and has plans for new stores in Los Angeles, San Diego and the San Francisco Bay Area. According to Raymond Berger, vice president and merchandising manager for the chain, the expansion plan aims to add 20 new stores over the next four ...

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