GREENVILLE, S.C. -- Bi-Lo here, as well as other retailers and wholesale clubs, is testing a state-of-the-art scent system to enhance its fresh departments' appeal, officials told SN. The idea is to create a pleasant atmosphere and spur impulse sales with a powerful motivator not always present in the supermarket environment: the sense of smell. To accomplish this, scents like butternut bread, roses, mixed floral and citrus fruit aromas are wafting through bakeries, floral and produce ...
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