MAULDIN, S.C. -- Bi-Lo here has launched a frequent-shopper card program, making it the third chain within the Ahold organization to do so. Bi-Lo's preferred-customer program, which began six weeks ago, follows a frequent-shopper card program launched last year at Finast Friendly Markets, Maple Heights, Ohio. Stop & Shop Cos., acquired by Ahold USA, Atlanta, in late July 1996, also has a frequent-shopper card program. A company source familiar with the programs said the three other ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.