GREEN BAY, Wis. -- Retailers are welcoming heightened efforts to promote the 5 a Day program more often in Center Store. Until recently, 5 a Day's efforts have been concentrated in the fresh produce department, said Larry Hage, district supervisor for C&K Markets, Brookings, Ore. "We promote the 5 a Day plan heavily, but it's done through the produce department," he explained. But manufacturers of Center Store products are now taking a more active role in the campaign. Birdseye here, ...

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