Most of the top 10 leading health and beauty care categories at supermarkets weathered stiff competition from the mass merchandisers in 1995. In some categories, grocery chains maintained their share of the business with aggressive promotions, careful product selection and positioning, endcap placements, and by simply staying abreast of consumer trends in the marketplace. For the 52 weeks ended Sept. 10, 1995, the top 10 categories generated $5.98 billion in food store sales, a 5% increase ...

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