COLUMBUS, Ohio -- Big Bear Stores sponsored Balloon Fest -- a local hot air balloon event -- for the second year in a row and featured product demos where a newly rolled-out line of crusty breads got a top spot. The chain had rolled out Ecce Panis bake-off, crusty breads to all its stores late this spring, and the timing of the Fest here provided a perfect lift-off for them, officials said. "Balloon Fest gave us an opportunity to get the bread in more people's mouths, and it turned out to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.