Babies are staying in their diapers longer, and that's good news for retailers. Larger diapers for older babies are helping to grow the diaper category, as are consumer demands for disposable diapers with special purposes -- for example, to function as swimming trunks. According to the American Academy of Pediatrics, Chicago, fewer than one-third of today's American babies are toilet trained by age two. By comparison, in 1961, 90% of all 2-year-olds were toilet trained. Gerri Ann Genista, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.