Leveraging Loyalty Programs salers are increasingly turning to card-based programs as a means to reward, and retain, their most loyal -- and most profitable -- customers. Do you currently offer a card-based electronic shopper-loyalty program? Total Retailers Wholesalers Yes 51.0% 47.9% 60.9% No 49.0% 52.1% 39.1% Growth prospects for frequent-shopper programs look strong, with more than half of respondents planning to either launch or expand a customer-loyalty program. Do you plan to ...
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