FRESNO, Calif. -- Large displays in the produce department are the key to pistachio sales, according to a study conducted for the California Pistachio Commission here.
increases of 700% or more. "Big. Bright. Creative. Anything to attract attention," commission spokeswoman Lisa Bihn said of the most successful displays that were included in the study.
Consumers classify pistachios as impulse purchases; they don't include pistachios on their shopping list, according to the study. Consumers also don't consider the relatively high price of pistachios as a barrier to making a purchase. Pistachios are considered a "small indulgence" by most consumers.
The study was based on consumer focus groups in Philadelphia, Seattle, San Antonio, and Charlotte, N.C.