The third annual Bariatric Supply Survey, taken by medical equipment buyer Novation, indicated that 64% of hospitals have seen an increase in the number of obese patients, and 56% have increased spending on equipment and treatment procedures for these patients, including larger gurneys, wheelchairs and reinforced hospital beds. However, American marketing being what it is, there are also opportunities to provide for these consumers while they're healthy: "Freedom Paradise," a new resort near ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.