SPRINGFIELD, Mass. -- Big Y Foods here is looking to improve its already impressive track record and further rev up bakery sales with the addition of NASCAR race-car cakes. The paczki season was just winding down and Saint Patrick's Day wasn't here yet when the chain brought NASCAR cakes onto the scene. The 40-ounce yellow cakes, shaped like cars, measure 15 inches by 8 inches. Frosted with white icing, they're plastered with colorful, edible decals like those on the vehicles driven by two ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.