SPRINGFIELD, Mass. -- Big Y Supermarkets, based here, held in-store events in selected Connecticut and Massachusetts stores on Fridays and Saturdays in February and March. Called "A Taste of Big Y," the events invited customers in for extensive product sampling and free balloons for children. The chain also arranged for on-site broadcasts by local radio stations for a portion of the events. One Taste of Big Y event, held at the Newtown, Conn., store on Feb. 22, ran from 11 a.m. until 5 ...

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