Many grocers have watched their share of sales in the diaper category increasingly diminish as discount merchandisers, who typically have more clout with manufacturers, offer significantly lower prices. As a result, some supermarkets are fighting back in the most impactful ways they can, delving into baby club programs, some in-store promotions and even emphasizing the variety of diapers they can offer vs. mass merchants. Catalina Marketing Corp., St. Petersburg, Fla., a supermarket ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.