JOHNSON CITY, N.Y. -- It is not just the big players who are testing electronic shelf labels. Binghamton Giant Markets here is seeking to increase price accuracy, reduce labor costs and improve customer service with an electronic shelf-label pilot at its flagship store in Binghamton, N.Y. "We have looked at [ESLs] for some time in Connecticut, and we wanted to take an orderly approach [to making a decision]," said James Whittaker, director of management support services for the 12-store ...

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