Selling birdseed in the produce department isn't necessarily an idea that's "for the birds." Indeed, the produce department can maximize sales of the category because, with its wider aisles, it has more space to devote to large displays. Even better, the maintenance-free category has a shelf life that's forever, and the margin -- at 40% to 60% -- isn't chicken feed. According to one produce director, the growing variety of birdfood available these days requires some hefty space, but it's ...

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