DALLAS -- As part of an ongoing attempt to spur rental growth in children's titles, Blockbuster here has rolled out the second generation of its Play Pak licensed premium program. Earlier this month, Blockbuster began giving away a free "Rugrats" sticker to children over the age of 3 with the rental of any children's or "family" video. The sticker and the video are packaged together in a decorative "Rugrats" plastic bag. Children under 3 get a drinking cup emblazoned with the Blockbuster ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.