CHARLOTTE, N.C. -- Bloom, a Food Lion market here, has become the latest retailer to hire food enthusiasts to promote its world of products. Bloom, Food Lion's "lifestyle" format, hired one "taste ambassador" for each of its five stores a month ago, and plans to build on the program by adding one or two part-timers per store, said Robin Johnson, director of concept renewal for Bloom. The ambassadors' job is to walk the store and educate shoppers about products being added in response to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.