The market for body care products, including bath items, has become more upscale and specialized. Supermarkets can compete in this fast-changing business, but they must stay on top of new product trends, ethnic preferences and pricing, and also know their limitations, according to retailers, wholesalers and other knowledgeable observers interviewed by SN. While most retailers do well with major national brands and their recent upscale line extensions, only some can succeed with the more ...

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