Psychedelic poms of neon green and hot pink, and navy blue rose buds dipped in silver glitter are among the showier offerings attracting a new generation of customers to supermarket floral departments, retailers and industry experts told SN. Teenagers -- mostly females -- have been spending lunch periods and afternoons visiting stores close to their school to snatch up these trendy, over-the-top items. And even though they are about as "unfloral" as you can get, department managers -- faced ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.