Food Lion is increasingly direct-mailing customers coupons for things they buy often or have indicated an interest in, such as baby or pet items. For creating excitement, however, nothing beats a BOGO. Open Food Lion's weekly circular and you'll find at least a few buy-one, get-one free offers per page. "I think that our customers enjoy it," said Jeff Lowrance, spokesman for the Salisbury, N.C.-based retailer. "They perceive it as a good value. It also gives them a chance to stock up on ...

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