COLUMBUS, Ohio -- Borden's North American Pasta Products group here is easing the distribution process of its new upscale Classico brand of imported dry pasta for retailers by tagging orders to those for its established mainstream products. "This is a specialty niche item. We are not going to run truckload sales of this product," said Russ Mentzer, president of North American Pasta Products. "This product ships to all the retailers with all of our mainstream pastas and our pasta sauces." ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.