ATLANTA -- What thirsty consumers wouldn't be happy to see an oasis in their supermarket water aisle, especially one that could help them better survey the options? That question led executives at Coca-Cola here to design the first non-branded water aisle kit, which is already being installed in certain supermarkets across the country. Called "Oasis," the fixture kit aims to divide the bottled water category into six segments, including spring, purified, imported, enhanced, sparkling and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.