Baby wipes are proving to be quite the tidy little product for some retailers, bringing in decent margins and reaching an expanding consumer base. But others are wary of the category's shrinking margins due to heavy market competition. Some of that competition is coming from private-label products, with some retailers and wholesalers reporting that their private-label lines outsell the national brands. But whether private label or national brands, baby wipes provide what the major baby ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.