CHICAGO -- Radio is offering brand marketers more unique value-added opportunities than ever before. By garnering the support of an on-air radio personality or taking part in events hosted by the radio station, brand marketers can encourage or influence consumer trial of their product. A bonus is extending a national promotion locally by working with a specific retail chain. That's how two media executives, speaking at a conference here, explained how to create targeted, value-added, tie-in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.