CHICAGO -- Radio is offering brand marketers more unique value-added opportunities than ever before. By garnering the support of an on-air radio personality or taking part in events hosted by the radio station, brand marketers can encourage or influence consumer trial of their product. A bonus is extending a national promotion locally by working with a specific retail chain. That's how two media executives, speaking at a conference here, explained how to create targeted, value-added, tie-in ...
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