Pillsbury Best, the third all-purpose flour in supermarket sales nationally, is hardly flowering in Phoenix, where Brand Marketing checked prices at three stores. Its 10.3% share of the $321 million market around the country dropped to 6.3% locally for the 52 weeks ended Feb. 27, 1994. Its business fell 35.9% compared with the year before, according to Information Resources Inc. The leader, Gold Medal from General Mills, holds a 35.6% share in the United States, followed by private label ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.