A growing price gap between private-label and national-brand diapers was largely responsible for the latest pricing shuffle in the category, according to retailers contacted by SN. Soon after Procter & Gamble declared that beginning Feb. 13 it would lower its case costs on Luvs by 11% and Pampers by 2%, retailers said Kimberly-Clark and private-label manufacturers followed suit. "It was anticipated that everybody would follow P&G, and they did. Everybody will be out there with a ...

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