DEERFIELD, Ill. -- National brands sell better during the holidays than private-label products, according to a survey conducted by Efficient Market Services here. Over Labor Day weekend this year, EMS found that slightly more than 67% of dollar sales of the top 100 selling items were national brands, compared with 57% the weekend before the holiday. Within the top 20 items, 59% of the dollar sales over the weekend were national brands; that number had only reached a little more than 47% ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.