Supermarkets in the Miami/Ft. Lauderdale area kicked off Super Bowl Weekend with hard-hitting beer promotions. Area stores lined up endcap and lobby displays, and price was the game plan: Winn-Dixie cut Miller Lite from $7.08 to $6.28 for 12-pack cans. Publix dropped Budweiser and Bud Light from $7.67 to $6.39. Sharpest cut of all -- Xtra Superfoods slashed Miller Lite from $7.17 to $5.98. Area supermarkets sold $121.3 million worth of beer in 1994; it is a $5.1 billion category in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.