Supermarkets have yet to fully embrace the opportunity of Spanish-language movies. Spanish-speaking consumers are now about 10% of the total United States and growing fast, especially in areas other than the five states most heavily populated by Hispanics: California, Texas, Florida, New York and Illinois. Studios are responding by bringing most major releases out in a Spanish subtitled version. So far, supermarkets have not responded in a big way, but those that have are benefiting from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.