Variety breads, which had their first big year in supermarket bakeries last year, appear poised for more growth. That is according to nine bakery executives representing different marketing areas who were interviewed by SN about changes in the growing category. All the retailers SN surveyed said they see a good future for specialty or variety breads in the supermarket bakery. So does Peter Houstle, executive vice president of Laurel, Md.-based Retail Bakers of America. "Surveys show ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.