Microbrews are drawing shoppers back into the long-dormant beer department and driving new growth for category sales. The specialty beer segment -- encompassing microbrews, imports and specialty craft beers -- continues its climb, bringing luster to this previously flat category, according to retailers and industry experts. More microbrews are on the market than ever before, and retailers are adjusting their beer sets to fit as many of them in as possible. "We have given microbrew beers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.